Digital marketing is an unavoidable part of the modern marketing landscape. A recent report by McKinsey & Company predicts that digital advertising will remain the dominant form of advertising, with an estimated $135 billion in revenue generated worldwide in 2021.
The statistics show that digital media consumption is growing rapidly, and that it is projected to rise to 66% of all global ad spend by the end of the year. In other words, digital marketing is the most important form of modern marketing. This is why I will now cover both the tools and the resources you can use to deepen your own insight into effective use of modern marketing strategies.
What are the Top 5 Digital Marketing Tools RIght Now?
With the introduction of new technologies, tools for digital marketing are also constantly evolving. At the same time, new technologies are also emerging that must be considered by digital marketers.
The following five digital marketing tools have been especially critical in 2021, and are predicted to continue being so as we go into 2022:
Social Media Analytics
Social media analytics is the use of social media data to extract insights about your product’s reach and popularity. This data can be used to measure, analyze and optimize the effectiveness of a company’s marketing campaigns.
In much the same way, Google Analytics is a highly useful digital marketing tool for business owners of all sizes. It allows them to see the traffic flow of their site, how many people have visited, what content they have read and much more. In addition, it provides information on which sites are sending traffic to the website and how conversions on the site stack up against other channels.
SEMrush is one of the most powerful digital marketing tools. It can be used for keyword research, competitor research, rank tracking, search engine optimization, and much more. It has a price range of $69 to $399 depending on the plan you choose.
Hootsuite is a social media management tool that helps brands monitor, publish and analyze social media networks from one dashboard. Hootsuite allows you to schedule posts across Facebook, Twitter, LinkedIn, Google+, Instagram and YouTube from a single location. It also offers a variety of analytics tools including insights on performance to help identify trends and connections between communities.
HubSpot is the leading marketing software for small businesses. They offer a variety of services that can be used to create and distribute content, measure the effectiveness of campaigns, and engage with customers.
If you haven’t been using any of these modern marketing tools in 2021, I urge you to start using at least a few of them as we go into 2022. Google Analytics and SEMrush should ideally be amongst your first picks, given their importance for SEO.
5 Must-Read Books on Modern Marketing Strategies and Insights
Instead of merely sharing the insights I’ve gained on modern marketing strategies, I want to recommend a few of the books that will give you some of the best insights about marketing. Instead of giving you fish, I want to teach you how to fish.
The book list includes books about new and ancient marketing strategies and insights. There are some important books that are not included in this list, but you can always investigate them yourself by looking online or asking experts.
- Marketing Rebellion by Mark Schaefer
- The Storytelling Animal by Jonathan Gottschall
- It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson
- Influencer Marketing – How to Build Your Brand, Your Reach, and Your Revenue by Pat Flynn
- The New Rules of Marketing and PR by David Meerman Scott
The Future of Modern Marketing
Companies need to take into account that technology is constantly evolving. This means that they need to implement new marketing strategies in order to stay competitive and be successful in their industry. One of the ways in which companies can do this is by implementing AI marketing tools. AI is, in many ways, the future.